Full Service Social Media ProgramOur Services Social Strategy, Content Execution, Social Media Training
What We DidPartnered with Lambda School to develop a social media strategy, content pillars, and content campaigns to target key audiences, build brand awareness, establish credibility, and ultimately increase student applications.
We executed on the strategy by creating all copy and creative content for the social channels, and trained the internal social lead on running the new strategy for 4 months.
What We AccomplishedWe successfully built a consistent content program that spoke directly to their main audiences - employees, students, alumni, and prospective employers – to boost awareness, increase positive online sentiment, and develop interest in the brand from key communities.
We significantly increased their social media community, engagement, and impressions across Twitter, Facebook, LinkedIn, and Instagram.
We were able to get the strategy program live and hand it off to a new internal hire to run after helping on-board and train the hire for 4 months.