Thought Leadership Byline Program

Our Services Internal Social Media Trainings, Social Media Content Development, PR/Thought Leadership Strategy

What We Did

Daffodil partnered with Intuit, a financial software company to kick-off an on-going thought leadership byline program for Executive, Alex Chriss. We created a cohesive communications strategy and a byline editorial calendar based on identified content pillars in effort to elevate Alex's profile in the space.

What We Accomplished

We worked in partnership with the Intuit team to develop 12 bylines, which were centered around a monthly byline partnership with– topics ranged from AI to robotics, to the future of education, to the on-demand economy, to tips and tricks for the self-employed.
We worked with internal and externals teams to amplify the bylines on owned and earned social media channels increasing readership.