Social Media Strategy
Our Services Organic Social Media Strategy, Content Library CreationWhat We Did
We partnered with ARCONA to develop a social media strategy and organic campaign content program to educate key audiences, build brand awareness, and drive traffic to the website.We worked with their in-house team to create a holistic editorial calendar by incorporating our organic campaign with their pre-planned content.
We developed a monthly content library with lifestyle imagery to balance their content program and create a lifestyle around their products.
What We Accomplished
We successfully built a consistent content program that better told the story behind the ARCONA products to key audiences.We saw a direct increase in content sharing from the community, and therefore an increase in content reach.
We enhanced the overall look and feel of the Instagram grid to better align with the brand aesthetic.